The SMstudy® Marketing Research Specialist course allows participantsto combine professional experience in the field with in-depth knowledge of all aspects of a company’s Market Research. Participants will be able to demonstrate how market research findings can help the marketing team conceptualize and finalize product features and other components of a company’s marketing strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics to measure marketing efforts, and track and improve marketing activities. SMstudy certified marketing research specialists ensure that well-planned marketing research methods are put in place to measure factors that can help drive better business decision-making and, in turn, more impactful marketing actions. The reference manual is the MRBOK® Guide – A Guide to Marketing Research Body of Knowledge, one of the six books of the SMstudy® Guide (SMBOK® Guide). For more details on the course program click here. Candidates who successfully pass the exam will obtain the SMstudy® Certified Marketing Research Specialist (SCMR-S) certification. IMPORTANT! Completion of this course entitles you to 50 RCUs (re-certification units) valid for maintaining all SCRUM and Agile SCRUMstudy™ certifications.