“The SMstudy® Marketing Research Professional course allows participants to obtain a complete base of knowledge of aspects of a company’s Market Research. Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics to measure marketing efforts, and track and improve marketing activities. Market research professionals are facilitators who ensure that well-planned market research methods are put in place to measure factors that can help drive better business decision-making and, in turn, more impactful marketing actions. The reference manual is the MRBOK® Guide – A Guide to Marketing Research Body of Knowledge, one of the six books of the SMstudy® Guide (SMBOK® Guide). For more details on the course program click here. Candidates who successfully pass the exam will obtain the SMstudy® Certified Marketing Strategy Professional (SCMR-P) certification. IMPORTANT! Completion of this course entitles you to 40 RCUs (re-certification units) valid for maintaining all SCRUM and Agile SCRUMstudy™ certifications”