Marketing Strategy Expert SCMS-E

Description

The SMstudy® Marketing Strategy Expert course allows participants to combine consolidated professional experience in the field with particularly in-depth knowledge of all aspects of a company’s Marketing Strategy. Participants will be able to define a unique value proposition for a product or brand, identify target markets and strategies to connect with a well-defined audience; They will also be able to specify the overall pricing and distribution strategies of the product or brand and outline the objectives, metrics and budgets for all marketing activities. Marketing strategy experts are highly experienced facilitators, who ensure that well-planned marketing strategies are put in place to meet the objectives set by the marketing strategy of the entire company or its geographical or business units. The reference manual is the MSBOK® Guide – A Guide to Marketing Strategy Body of Knowledge, one of the six books of the SMstudy® Guide (SMBOK® Guide). For more details on the course program click here.
Candidates who successfully pass the exam will obtain the SMstudy® Certified Marketing Strategy Expert (SCMS-E) certification.
IMPORTANT! Completion of this course entitles you to 60 RCUs (re-certification units) valid for maintaining all SCRUM and Agile SCRUMstudy® certifications.