Marketing Research Expert SCMR-E

Description

The SMstudy® Marketing Research Expert course allows participants to combine consolidated professional experience in the field with particularly in-depth knowledge of all aspects of a company’s Market Research. Participants will be able to perform the processes associated with planning and executing a market research project, including understanding the underlying research problem; to decide on an appropriate research project; to proceed with the collection, processing and analysis of the data necessary to resolve the problem; to interpret the data; and finally to present the findings/recommendations of the research project to the final decision makers. Market research experts are skilled facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better business decision-making and, in return, more impactful marketing actions. The reference manual is the MRBOK® Guide – A Guide to Marketing Research Body of Knowledge, one of the six books of the SMstudy® Guide (SMBOK® Guide). For more details on the course program click here.
Candidates who successfully pass the exam will obtain the SMstudy® Certified Marketing Research Expert (SCMR-E) Certification.
IMPORTANT! Completion of this course entitles you to 60 RCUs (re-certification units) valid for maintaining all SCRUM and Agile SCRUMstudy® certifications.